Webster’s Dictionary describes the term “sales” as the art of promoting the sale or to influence and induce a purchase. This can be expanded to state that a sale is the act in which the seller convinces the buyer to make a purchase through either trust, understanding, and relationship. The fact of the matter is that everythign you do in life is somehow related to a sale. Do you...

Everyone is having a tough time selling these days. This is specifically true with the state of today’s economy. The global economy is in shambles and people are trying hard to hold onto thier wallets! However, we do have an advantage! The fact that everyone is holding onto thier cash simply means that everyone is looking for a deal. This is whay we need to focus more on Sale Selling. The si...

I have recently given many of my sales team a refresher on the importance of communicating with your customers. This arose from trying to figure out how to maximize the earning potential from the customers that you already deal with on a day to day basis. I figured out that there is one simple trick that you can use to specifically target your customers on an ongoing basis. For example, if you wal...

Your voice is an important sales tool… and just like all your tools it must be in perfect condition if you are to do your job to the best of your ability. If you speak well, people will listen to you. However, if you don’t, people will treat you as background noise and tune you out. Although your voice is a part of your complete image that you present about you and your company, it is also one...

Every salesperson needs a good sales pitch. This is your opening line that grabs your prospective customer’s attention and keeps hold of it. Do you remember the famous line “Here’s Johnny”? That was a great entrance… now ask yourself if your entrance into your business transaction has any life to it or does it doom your sale from the start. Fact: A sales pitch is your results in your fir...