I have recently given many of my sales team a refresher on the importance of communicating with your customers. This arose from trying to figure out how to maximize the earning potential from the customers that you already deal with on a day to day basis. I figured out that there is one simple trick that you can use to specifically target your customers on an ongoing basis. For example, if you wal...

Every salesperson needs a good sales pitch. This is your opening line that grabs your prospective customer’s attention and keeps hold of it. Do you remember the famous line “Here’s Johnny”? That was a great entrance… now ask yourself if your entrance into your business transaction has any life to it or does it doom your sale from the start. Fact: A sales pitch is your results in your fir...