Webster’s Dictionary describes the term “sales” as the art of promoting the sale or to influence and induce a purchase. This can be expanded to state that a sale is the act in which the seller convinces the buyer to make a purchase through either trust, understanding, and relationship.

The fact of the matter is that everythign you do in life is somehow related to a sale. Do you take the bus or do you drive your car? Did the transit company just sell you on the benefits of taking public transit over the costs of taking a car and paying for parking? Did the want ad sell you on applying for the job? Did you convice the custoemr why they should make the purchase, or did they convince you why they shouldn’t make the purchase?

Everything in life is a sale, and life is in a constant state of change, and so too must sales. In fact, there have been many successful salespeople in the past that don’t change with the times to succeed. They failed to have a fluidity to them that is needed to thrive in a sales carer.

many sales people are a “one shot wonder” in thier field. This means that they get comfortable selling one type of product or service, and they forget to capitalize on everything else that is available to them.

For example, my background is IT sales. When I sold t one of my accounts I wouldn’t jsut focus on sellign the desktop computers. I would also focus on what software would be installed onto those computers, wat server were these computers being plugged into, warranty for those computers, installation, printers, toner, and even the printer cable that has not come with a pritner since 1994.

A salesperson needs take heed not to fall into the comfortability trap. It is this glass ceiling that prevents a good salesperson from becoming a great salesperson.

If you are going to remain a sales superstar, you need to think outside of your box and expand all possibilites that are open to you… and make a ton of money whle you are at it.

Isn’t that why you are in this profession? Now go sell something!